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L'Oréal promotes sunscreen use and melanoma research.
April 8, 2014
By: TOM BRANNA
Editor
L'Oreal Paris and the Melanoma Research Alliance (MRA), a private funder of melanoma research, have launced It's THAT Worth It, a public health campaign that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting cutting-edge melanoma research for a cure. As part of the three-year partnership, L'Oreal Paris is donating $750,000 to MRA to help find a cure through the funding of the new L'Oreal Paris-MRA Team Science Award, led...
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